‘The Unbeatables’ Travel Tips | Singapore Tourism Board
A travel precautions campaign that went viral in Singapore (Straits Times article).
Singapore Tourism Board wanted to remind Singaporeans that not buying travel insurance is risky behaviour, akin to gambling. We leaned into this analogy to create our idea “Why Gamble With Your Holiday?” and brought it to life through an iconic 90s drama about gamblers - THE UNBEATABLES.
We bought footage from the original TV series and painstakingly re-edited famous scenes with humorous dialogue, turning them into travel advisory ads. In the end, our ‘gamble’ paid off - we got the entire country listening and laughing.
Case study film
Film 1
Film 2
Film 3
The first wave of videos went viral and the campaign was a huge success. We followed it up with an insane mashup music video, with full blessings from the client.